6 Marketing Trends to Master Before 2019

There are countless tools and strategies to use to market yourself in the real estate industry. While there are plenty of options for marketing, there are a few that stand out among the rest. Let’s take a look at a few key marketing approaches to master before the new year.

Virtual & Augmented Reality Experiences

One of the biggest challenges with real estate marketing is that consumers want to be able to experience the home in person before engaging deeper. A host of new technologies including virtual and augmented reality are making it easier to show the property to potential buyers in a digital format. For homes in communities that have not been developed yet, real estate agents can market the properties before construction on the home even breaks ground.

Marketing Automation

Are you utilizing your CRM to its fullest? Many CRMs offer automated marketing and will automatically send emails like newsletters, etc. With the right CRM, you can automate tasks like tracking leads, running drip email campaigns and delivering targeted pieces at the right time. The good news is as more of these automated marketing platforms emerge, they will become even more powerful and cost-effective.

Advanced Social Media

Social media is a free platform that has an exponential reach. The opportunities are limitless. Social media is an effective way to market yourself, your properties and your thoughts. Post LinkedIn blogs, share valuable listings via Twitter, market your recently closed transactions via Facebook – there are countless ways to use social media to market yourself to potential and current clients.

Featured-Listing Ads

Digital platforms like Facebook & Google have evolved into pay-to-play platforms for businesses. Real estate specific channels are now beginning to follow this model. Consumers have often looked to sites like Trulia and Zillow to find properties, but now many agents are paying to list their properties prominently on other sites.

The move toward paid placements has allowed Facebook and Google to develop sophisticated tools to help real estate platforms. In 2019, making an investment in featured listings ads will give consumers access to new properties and targeting options that have not been available in the past.

Video

Video is a real estate marketing trend that really emerged in 2017. In fact, 73 percent of homeowners say that they are more likely to list with a real estate agent who offers to create a video for them. While photos are useful, they don’t offer the same exposure that a video can. A video can offer consumers neighborhood tours, overview videos the market and testimonials to build trust for potential buyers and sellers.

Drones

Drones are a unique way to market listings. For buyers, drone shots offer an opportunity to quickly look at the parameters and surrounding areas of the property. This can help market a property as a whole, including the neighborhood. This gives consumers a unique look at a home from a bird’s eye view.

ProspectNow is the most effective prospecting system in commercial real estate and can help you expand your brand online. Contact us today with any questions you may have and try out a demo to see how our software can help you boost your sales.

Don’t Miss These Top 6 CRE Blogs from 2017

We wanted to recap some of our favorite and most popular commercial real estate blogs from the year. We’ve explored everything in 2017, from turning cold calls into warm calls to what qualities the best CRE drip email campaigns have – so don’t miss out on these top 6 CRE blogs from 2017.

#1: 6 CRE Trends to Watch in 2018 (And How They Impact Your Prospects)

Wondering what the commercial real estate industry will look like in 2018 and how today’s emerging market dynamics will affect the business in the long run? This blog takes a close look at the 6 CRE trends to watch in 2018 and how they will impact your prospects. Hint: After the commercial real estate industry saw incredible growth in 2016 and 2017, CRE professionals and investors are anticipating another great year for the industry. Find out more by reading the blog.

#2: 4 Qualities of an Epic CRE Drip Campaign

Email marketing is one of the most effective forms of marketing in today’s commercial real estate market. Whether you are a seasoned agent or if you are just starting out in the CRE industry, an intriguing email drip campaign can set you apart from the competition. Read the blog here.

#3: 3 Things CRE Brokers Can Learn from Predictive Analytics

The commercial real estate industry is beginning to embrace predictive analytics – something that will change the way brokers close deals and will help them grow their clientele. Learn more.

#4: 5 Ways to Warm Up a Cold Call With Lead Intelligence

Any good real estate agent knows that cold calling is a vital part of building their network of clients and that creating a sense of camaraderie with prospective leads will make them more keen on listening to what you have to say. Do your homework ahead of time with the help of lead intelligence is one way to build this connection. Read the blog.

#5: 5 Tips for Data Driven Prospecting in Real Estate

Are you spending loads of time prospecting for new leads, but always coming up short? This may be the perfect opportunity for you to look at data to help with your prospecting efforts. Read the blog to learn more about how data can help drive prospecting in commercial real estate.

#6: 3 Valuable Pieces of Information You Can Learn About Your Lead in 4 Minutes

Time is one of the most valuable resources anyone can have and real estate agents certainly don’t want to waste precious time they could be spending closing more sales. The key to prospecting isn’t finding clients – it’s about finding the right type of clients. If you are looking to save time, read this blog to find out what three valuable pieces of information you can learn about your lead in just four minutes.

We hope you enjoyed our recap of the top 6 CRE blogs from 2017. We hope you can take the information presented in these blogs to help you grow your commercial real estate business in the new year.

6 CRE Trends to Watch in 2018 (And How They Impact Your Prospects)

What does the commercial real estate industry look like in 2018? How will today’s emerging market dynamics affect the business in the long run? The commercial real estate industry saw incredible growth in 2016 and 2017 and CRE professionals and investors are anticipating another great year for the industry.

Let’s take a look at 6 CRE trends to watch in 2018 and how they will impact your prospects.

Millennials

Millennials want to live in the city and they flock to communities that “never sleep.” In addition, millennials are not shopping in the same way older generations do – they utilize e-commerce sites like Amazon to do their shopping, rather than spending time in the traditional shopping mall. This will help boost the e-commerce industry and will benefit online retail and industrial sectors. Big box retail chains will have to adapt to the e-commerce trend or risk going out of business. The number of large commercial retail locations surpassing 50,000 square feet is growing.

Mobile Workforce

We have all heard of the co-working trend continuing to make a splash as more and more companies utilize mobile work options. Co-working companies such as SPACES and WeWork are continuing to expand into suburban and urban markets to adhere to this flexible workforce. This trend is changing the office sector and how employees are utilizing the workspace. This will also affect how you should approach prospecting for potential clients looking for office space.

Workforce Diversity

Commercial real estate trends typically follow trends in the business world. As more minorities and women continue to occupy C-suites, commercial real estate companies will increase diversity among brokers and agents as well and will place increased efforts on diversifying when scouting top talent.

The Aging Population

The large baby boomer population will impact housing and healthcare. Boomers, specifically empty nesters, are moving to urban centers and leaving suburban neighborhoods in the dust. The boomers are also impacting healthcare through the expansion of medical retail, like urgent care centers and walk-in healthcare clinics. Obsolete strip malls are also being converted into healthcare centers across the country.

Mixed-Use Developments

Shared services such as Uber and Lyft and bike-sharing services are a huge reason populations are returning to living in urban centers. Mixed-use developments both in urban areas and suburban areas allow for a true live-work-play lifestyle that caters to both millennials and older generations who do not want to drive and want to live in a walkable area. Public transportation is shaping how and where people live and work.  

Alternative Financing

As banks continue to become more constrained about lending because of new regulations, private equity fund and other types of lenders will fill this void, although at higher rates.

ProspectNow is the most effective prospecting system in commercial real estate and can help you expand your brand online. Contact us today with any questions you may have and try out a demo to see how our software can help you boost your sales.

Big Data + Analytics = Big Pipeline: Find Likely Sellers Using Predictive Analytics [Webinar]

 

I know what you’re thinking.  The commercial real estate market is forecast to remain strong in 2016.  How do I maximize my efforts? How do I reach potential sellers and borrowers before the competition?

PREDICTING LIKELY SELLERS:

The next few weeks is critical to your business.  See how using the latest big data and predictive analytic technology can help you grow your listings pipeline. On this webinar, ProspectNow Founder Steve Wayne will share how ProspectNow in 2016 is the realization of his original vision: to help commercial real estate professionals build a high-potential territory quickly by marketing to owners that are most likely to sell.

Ready to start 2016 off right? Join us to learn how to make your marketing efforts more efficient:

LEARN:
    • How to find LIKELY SELLERS
    • How spend LESS time researching and prospecting
    • How to eliminate wasted marketing spent on owners that will not be selling
    • How to optimize your prospecting process

GET STARTED:

Save Your Seat and Register Now:

4 CRE Technologies That Simplify the Sales Cycle

Commercial real estate technology is making the sales cycle simpler now more than ever before. Brokers and agents can now sell and list properties more efficiently because of these new and innovative technologies in the commercial real estate industry. Whether you’re looking to simplify the time it takes to qualify a prospect or want to improve your organization, follow-up and closing ratio, check out these four technologies that are simplifying the sales cycles for brokers and agents.

ProspectNow

ProspectNow is an online commercial real estate marketing platform utilizing predictive analytics to identify likely sellers, resulting in more listings, buyers and borrowers.  The platform database consists of over 120 million property owners and decision makers,  as well as their contact information including mailing addresses and phone numbers. Leasing specialists have access over 30 million commercial businesses to search for potential tenants. Banks, insurance companies, investors, roofers, and solar companies can all benefit as well.

ProspectNow is a complete marketing platform, including click-to-call capabilities, mailing tools and a CRM.

3D Technology

The sales process has never been simpler with 3D technology. If you are working with foreign investors looking at multifamily properties, the sales process can jumpstart with 3D technology that allows them to tour the property before visiting the property. This saves both you and the investor time and money during the sales process.

Matterport 3D virtual tours, one of the leading players in 3D tech, produce high quality video fly through of your listing to enhance the viewing of the property with drones that capture the context of the listings’ area to show the world around your listed property.

The Cloud

Leveraging the cloud means leveraging efficiency for brokers. Information about the client, property and sale, along with comps, presentations and photographs, etc. can all be accessed with the click of a button on any mobile device. Brokers and agents are no longer restricted to their desks to work – they can be at home, on the go or travelling and still be able to access all of their information. The cloud has shaped commercial real estate because of its easy access and the efficiency it offers brokers who work in multiple areas.

Customer Relationship Management Systems

CRM platforms specifically designed for the real estate industry come fully loaded with core features to help your and your business become more successful. You’ll have features such as reporting, email marketing, commission tracking, action plans, transaction management, document and media storage and more.

CRMs offer pipeline management, deal tracking, tenant/landlord matching, comparable reporting and an investor database to make the sales process easier and more efficient for brokers and agents. Many CRMs can be accessed from anywhere, making the sales process easier and more efficient.

Get Going in the Right Direction

Technology has etched out the new landscape for commercial real estate and has changed the way brokers and agents work through the sales process for the better. Whether brokers are dealing with foreign investors, are constantly travelling or simply have too many clients to keep up with on their own, technology has made the sales process easier and more efficient.
With systems like these brokers can sell more properties, keep up with clients and become more efficient in order to grow their business and become even more successful in the commercial real estate industry.