6 Marketing Trends to Master Before 2019

There are countless tools and strategies to use to market yourself in the real estate industry. While there are plenty of options for marketing, there are a few that stand out among the rest. Let’s take a look at a few key marketing approaches to master before the new year.

Virtual & Augmented Reality Experiences

One of the biggest challenges with real estate marketing is that consumers want to be able to experience the home in person before engaging deeper. A host of new technologies including virtual and augmented reality are making it easier to show the property to potential buyers in a digital format. For homes in communities that have not been developed yet, real estate agents can market the properties before construction on the home even breaks ground.

Marketing Automation

Are you utilizing your CRM to its fullest? Many CRMs offer automated marketing and will automatically send emails like newsletters, etc. With the right CRM, you can automate tasks like tracking leads, running drip email campaigns and delivering targeted pieces at the right time. The good news is as more of these automated marketing platforms emerge, they will become even more powerful and cost-effective.

Advanced Social Media

Social media is a free platform that has an exponential reach. The opportunities are limitless. Social media is an effective way to market yourself, your properties and your thoughts. Post LinkedIn blogs, share valuable listings via Twitter, market your recently closed transactions via Facebook – there are countless ways to use social media to market yourself to potential and current clients.

Featured-Listing Ads

Digital platforms like Facebook & Google have evolved into pay-to-play platforms for businesses. Real estate specific channels are now beginning to follow this model. Consumers have often looked to sites like Trulia and Zillow to find properties, but now many agents are paying to list their properties prominently on other sites.

The move toward paid placements has allowed Facebook and Google to develop sophisticated tools to help real estate platforms. In 2019, making an investment in featured listings ads will give consumers access to new properties and targeting options that have not been available in the past.

Video

Video is a real estate marketing trend that really emerged in 2017. In fact, 73 percent of homeowners say that they are more likely to list with a real estate agent who offers to create a video for them. While photos are useful, they don’t offer the same exposure that a video can. A video can offer consumers neighborhood tours, overview videos the market and testimonials to build trust for potential buyers and sellers.

Drones

Drones are a unique way to market listings. For buyers, drone shots offer an opportunity to quickly look at the parameters and surrounding areas of the property. This can help market a property as a whole, including the neighborhood. This gives consumers a unique look at a home from a bird’s eye view.

ProspectNow is the most effective prospecting system in commercial real estate and can help you expand your brand online. Contact us today with any questions you may have and try out a demo to see how our software can help you boost your sales.

4 Sales Prospecting Strategies Most Agents Have Never Tried

Sales prospecting is often one of the biggest challenges real estate agents face simply because it’s time consuming. The hard truth is that if you continue to take the same approach as every other agent, you will not stand out or accomplish more than they do when it comes to gaining new clients. If you want to get different results than everyone else, try these four prospecting strategies that most agents have never tried.

Amp Up Marketing with Videos

Using video for sales prospecting can help increase engagement with email blasts. The video does not have to be anything to formal, scripted or fancy, it can just be a quick video where you are talking to the camera and saying a few educational words. You may be surprised at how a simple video can get people to engage with your content and how many leads will move down your sales funnel.

Learn from Losses

Take a close look at the last five deals you didn’t land and ask yourself what you could have done differently or better. If you lost to a competitor, find out what they did better or differently in order to win the deal. The best real estate agents are constantly seeking feedback in order to improve. The more knowledge you have, the more likely it is that you will land your next pitch.

Reach out to prospects and simply ask what you could have done different and you may be able to resurrect the deal. Maybe it wasn’t the right time and maybe just seeing that you are dedicated and want to improve will be enough to turn things around for the next time they want to buy or sell a home or even for them to refer you to someone who is looking.

Build Social Media Presence

Prospecting via social media is one of the easiest and most effective new ways to get in with potential new clients. LinkedIn and Twitter are two exciting platforms that can help you get your name in front of key people simply by sharing and commenting on articles and posts. Residential agents may be able to land new meetings by finding people with mutual connections and asking for an introduction via LinkedIn.

Ask for Referrals

Maybe you have asked for referrals before but how have you approached it? Try to map out a solid process for referrals by creating a follow up email template that you can send to every client after the close of a sale for them to fill out and give you the names of others looking to buy or sell a home. An email that offers a form that is simple and easy to fill out can help you create a database of already warm leads for you to work with and it takes minimal effort.

ProspectNow can help transform your prospecting game. Start your free 3-day trial today and see how many new clients you gain from utilizing this new and inventive product.       

5 Ways to Keep Mid-Funnel Leads Engaged

It’s pretty frustrating when a lead is just…stuck. They aren’t a new lead, but they also aren’t taking any action either. So, what can you do to keep the lead engaged? There are a few approaches you can take to get these leads moving and active again. Here are five ways to keep mid-funnel leads engaged.

Initiate Contact

Once you have identified which leads are “stuck” you need to reconnect. A great way to do this is to use a targeted email campaign which only involves creating a quick email in your CRM and then scheduling it out and letting your automation system take over. The email can be as simple or detailed as you’d like and it is an easy way to reconnect and resuscitate these stagnant leads.

Utilize Social Media

Social media sites like Twitter and LinkedIn can be an non-intrusive way to reconnect with leads. Send a quick link to an article you think they would appreciate to open up the line of communication again or even post to your account and stay active so that your posts are showing up in this prospect’s feed.

Don’t Spam

A successful rehabilitation of a mid-funnel lead does not include spamming them. Do not just send something irrelevant in order to get in front of them. Send this lead information you truly believe they will find useful and will appreciate. Spamming a lead is the quickest way to kill any chance of turning them into a client.

Determine What Leads are Worth Your Time

You won’t be able to revive all leads stuck in this mid-funnel. You need to decide which leads are truly dead and which ones are just in between. Be careful not to remove leads from your database that may come back in the future and eventually mean business, but also if you have not had a good line of communication thus far, it may be time to push these leads off your radar. Make sure to send quality leads regular updates and keep them in the loop on the market.

Be Yourself

Don’t be afraid to reach out to an important lead that may just not be responding to email campaigns. Sometimes all it takes is a phone call to get that lead active again. Write a personal and original message that is unique to a specific need they have and suggest ways you can help them accomplish this goal. You can also remind them of your experience and direct them to your website or blog. This will get their attention quickly and will make them feel like a true priority.

ProspectNow is the most effective prospecting system in real estate and can help you expand your brand online.  Claim a free trial today to see how our software can help you boost your sales.

 

Agents: Bookmark These 10 Sources for Free Stock Photos

There is no better time than now to step up your marketing game. With a new year, you can explore more options for how to improve your marketing technique by making your newsletters, website and email campaigns more visual with free stock photos. We have compiled a list of sites that offer free stock photography for you to make your marketing collateral come to vibrantly come to life.

Pixabay

This site is a dream hub of photos for your website. The site has an easy-to-use search function and the images are absolutely stunning and many do not require any attribution.

MorgueFile

This site has a very streamlined layout and has very specifically curated collection of photos. The selection is not terribly large, but the photos included on the site cover a wide range of topics, everything from landscapes to even antiques. You can surely find photography suitable for your newsletters or website on MorgueFile.

Imagebase

Imagebase is a collection of free stock photos that can be freely used for personal, commercial, non-profit, artistic or creative purposes. You can find stock photos of people, nature, cities, and so much more on Imagebase.

Stockvault

There are over 35,000 free stock photos and you don’t even have to register to use them. The site is well-designed, allowing easy and quick access to the photography. The site also has a collection of Photoshop tutorials.

Fotolia

On Fotolia, there is a collection of over 20 million premium royalty-free stock photos for you to use in your marketing pieces. These images are constantly changing and images range in size from 425 x 280 pixels up to 3,400 x 2,300 pixels

Unsplash

Unsplash offers amazing real estate photography that are high quality and completely free to use in any way you’d like. The images are taken by photographers from around the world.

Superfamous Studios

This site offers photography by professional artist, Dutch designer Folkert Gorter. This site is completely free, but the license asks that you attribute any of the photos you use in your marketing campaigns.

Picjumbo

New photos are added daily to the site and offers a wide selection of high-quality images to fit a variety of different topics. This is the perfect place to look for photos to include on your website or in a new blog post.

Freerange

The photos on Freerange come from a pool of both in-house professional photographers and a growing community of outside contributors. There are a lot of options to choose from and the photos are all great quality.

Hubspot

Hubspot noticed there was a shortage of high-quality free stock images available for marketing, so they decided to join in on the fun. You can easily browse through their collection to find the perfect image for your newsletter or marketing campaign email.

ProspectNow is the most effective prospecting system in commercial real estate and can help you expand your brand online. Contact us today with any questions you may have and try out a demo to see how our software can help you boost your sales.

3 Ways to Fill Up Your Pipeline This Winter

As winter approaches, it’s time to think about actionable ways to start filling your pipeline now. Historically, the real estate market begins to slow down in the wintertime, which is why it is crucial that you have a healthy pipeline full of quality leads. Here are three ways to fill up your pipeline this winter.

Utilize Technology

Tap into all of the benefits your blog and website can offer you. These two outlets can capture the attention of both your prospects and current clients. Use your blog and website to educate leads on how you can help them through the home buying and selling process. Through your blog and website you can capture contact information so you can continue to build communication and form a solid relationship. Once you capture the prospect’s contact information, you can then add them into your email contact list and send them your drip email campaigns, so that you are top of mind when they are ready to buy or sell.

You can also use ProspectNow’s software to put your online display ads directly in front of your most quality prospects. Your marketing will be targeted directly to the most likely sellers or buys as they browse the Internet looking for real estate.

Network Both Online and In Person

Network in person at events and also network online. Go to events in your area to network with prospects and other real estate agents to fill your pipeline. Network on social media sites such as LinkedIn, Twitter and Facebook. Establish a digital presence and really offer valuable insight to your followers – you never know who could be listening or observing your social media sites and some may even turn into clients.

Networking can benefit you in many ways:

  •      Generate referrals to grow your pipeline
  •      Establish yourself as a thought leader within the real estate industry
  •      Build your own personal brand

Reach Out to Old Contacts

Check your CRM and find out who you haven’t contacted within the last 90 days. Reach out to these clients and follow up with them to see if they have any real estate needs or if they have any referrals. Touch base by picking up the phone or send them an article you think they may be interested in. You never know which clients may be looking to sell their home or purchase a new home and you may be surprised at how many clients can give your referrals.

As the colder and slower months in the real estate market approach, it’s vital that you fill up your pipeline in order to increase sales and maintain a healthy bottom line for the upcoming winter season. By networking, utilizing technology such as ProspectNow and reaching out to contacts within your CRM, you can ensure your pipeline is full.

ProspectNow is the most effective prospecting system in commercial real estate and can help you expand your brand online. Contact us today with any questions you may have and try out a demo to see how our software can help you boost your sales.

Use These 5 Tips to Turn Website Visitors into Leads

Real estate agents are constantly searching for the next lead and because of this every real estate professional needs to maximize their online marketing by utilizing their website. Real Estate agents are always looking for new ways to turn website visitors into leads and then clients. Use these five tips to turn website visitors into leads.

Utilize Social Media

How you market yourself and your business via social media and email are directly linked to the conversion rate of your website. You can be producing and publishing top notch information on your website, but if people are not looking at your website, there is a slim chance you will generate any new leads from it. Create a solid digital presence on social media and email by posting links to your landing pages that feature listings, promotions and any other content that will help you close more deals.

Make Things Brighter

Your website needs to be up to date information wise and style wise. The more visually appealing your website is, the more likely you are to see engagement and to keep visitors intrigued and interested in what you have to offer. Make your color scheme eye-catching, but not overwhelming.

Make Your Contact Form Easy to Find and CTA Clear

There are a few ways you can improve both your CTA and your contact form. Limit the amount of information you need for the contact form. The less visitors have to fill out, the more likely they are to input the information because it won’t take up much of their time. Try to limit the contact form to only name and email. Data shows that having only three form fields increases the conversion rate by an average of 25%. Keep your call to action clear and concise if you want visitors to sign up for your newsletter or your email list. Be direct and make the next step very clear. Test out several different versions to find the right CTA for your real estate website.

Encourage Sign-Ups for Your Newsletter

Include a place to sign up for your newsletter on your website. Leads will enjoy having your current listings and other useful information sent directly to their inbox. The newsletter encourage traffic to your blog and website to further increase conversion rates.

Mobile-Friendly

It’s been proven that people are looking online more from their phone than on actual computers, meaning that if your website is not mobile-friendly, you will significantly decrease your conversion ability, simply because visitors won’t be able to view the content correctly. You have a very minimal chance of gaining a new lead or client from your website if they cannot view it easily from their phone or tablet.

ProspectNow is the most effective prospecting system in commercial real estate and can help you expand your brand online. Contact us today with any questions you may have and try out a demo to see how our software can help you boost your sales.

Use These 5 Tricks for Finding Leads on LinkedIn

LinkedIn currently has over 465 million members, meaning there are 465 million potential leads and prospects for you to explore. Recently, Hubspot found that LinkedIn was more effective at generating business leads than both Facebook and Twitter.

Many real estate agents know the value of LinkedIn and how it can advance their business by presenting them ample potential prospects and detailed information on them. While a simple search is a great starting point to look for lead opportunities, there are also a few little-known ways to find new leads on LinkedIn.

Have an All-Star Profile

This may take some time and effort, but the work will certainly be rewarded. Fill out your LinkedIn profile as much as possible and keep your audience in mind when choosing your language and the pertinent details you include. Share what you specialize in, give a hint of personal info such as hobbies, etc., and make sure to showcase how you serve your clients and what you can offer them. You will also want a professional headshot and a headline that uses keywords that relate to real estate.

Kick Your Search Up a Notch

Utilize the Advanced Search option to find users based on specific keywords, industries, locations and more. You can find potential leads or referrals in your area and invite them to connect with just a simple note.

See Who’s Engaging

Keep a close watch on who’s commenting on your connections’ posts. Many of the people taking the time to interact with your clients and prospects, will be great leads – and they are clearly active on LinkedIn. A great way to introduce yourself to a potential lead who is engaging on social media, is to use their comments as a jumping-off point for an email. Praise their thoughts and offer your own perspective or share a relevant article and ask to exchange email addresses.

Reconnect With Old Contacts

LinkedIn is an ideal place to reconnect with old contacts, colleagues, friends and alumni. All of these contacts are searchable on LinkedIn if you do a simple search. Once you find these people, your network and your leads will be sure to grow. Many real estate agents use LinkedIn to find both new clients and reconnect with people from previous careers. These people can be a great source of referrals.

Utilize Recommendations

LinkedIn offers a built-in referral machine with the recommendations section. This is something that will showcase positive experiences clients have had with you and will help establish you as a leader in real estate. Make sure you control the tone of the recommendations by being very specific as to what you’d like included in the messaging. This will increase your chances of receiving many recommendations because it makes it easier for the author.

If you are going above and beyond for your clients, it will be easy to gain many recommendations to display on your LinkedIn page. Word of mouth referrals and recommendations are one of the most effective ways to gain new leads.

The Effective Use of Social Media in CRE Business

Sometimes you have to spend time to save time. This holds true for many aspects of the commercial real estate business, and brand building is certainly no exception. It is well worth your while to invest some time in making others familiar with whom you are and what you do. One very cost-effective way to do this is through use of social media.

Used strategically, social media can have a big impact with a small investment of time. It’s the nature of the beast for information to be quickly shared among an ever-widening audience, often through the likes and shares of others. Once information has been posted in the right forum to appeal to a wide audience, dissemination goes on autopilot.

Social media tools are widely used in CRE, with Facebook reigning as the current top dog. Results of a national survey published in 2014 showed that it is the most-used social media tool in CRE. As you might expect, other important platforms are LinkedIn, YouTube, and Twitter. You don’t have to make use of all of these, but it is true that these tools are more powerful when used in combination. The sum is often greater than the parts here.

Whatever platforms you decide to utilize, there are ways to optimize your results. To make the most of social media efforts, there are several easy tips to keep in mind.

Facebook

Something that a lot of people don’t know is that there are six different page classifications from which to choose on Facebook:

  • Local Business or Place
  • Company, Organization, or Institution
  • Brand or Product
  • Artist, Band, or Public Figure
  • Entertainment
  • Cause or Community

Ensuring that you choose the one that’s appropriate for your purposes can get you connected with the people you’re looking to reach. There are also metrics built into Facebook that can help you track basic activity:

  • Overview- a one-week summary of page activity
  • Likes –shows the growth of site fans
  • Reach –the daily number of people reached by the page
  • Visits –tells where the visitors are coming from

LinkedIn

One of the most useful elements of this site is access to Groups. Joining these can put you into contact with a large number of like-minded people. They are likely to be sharing information that’s useful to you and to in turn be interested in information that you may share.

Participating in group discussions often opens the door for new connections and can generate some name recognition among potential partners and clients.

YouTube

This site can be seen as the visual equivalent of Facebook, and is extremely popular in CRE. In fact YouTube and Facebook are quite complementary, with information constantly floating back and forth between the two.  An example of this is the following statistic: every minute on Facebook, 323 days worth of YouTube videos are viewed.

Remarkable! –And once you’ve set up your account, uploading a video takes very little time. The reach of your information, and its potential to spread well beyond your widest network is tremendous.

Twitter

Twitter has over a billion registered users, and news travels faster here than on any other social media platform. It’s the most mobile-friendly of the social media, which makes it a great vehicle for reaching millennial audiences. Here are a couple of things to keep in mind when using Twitter for business.

  • Consider your username carefully. Seek a balance between distinctive and professional.
  • Identify a purpose for your Twitter account, and keep your messages focused. This is the only way to stand out in the vast sea of tweets.
  • Use keywords when you set up your account, to increase your reach. Try Google’s Keyword Planner to get started.

Once your social media presence is established, there is a range of services available that will help you to manage your accounts and examine the useful data they can generate. This is where the real payoff can develop, as you aggregate these data with other sources to create targeted and efficient social media strategies.